Privacy Policy

At Experts, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our platform.

1. Introduction

At Experts, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our platform.

2. Information We Collect

We collect information that you provide directly to us, such as when you create an account, enroll in a course, or communicate with us. This may include your name, email address, payment information, and profile details.

Native online event sessions hosted inside Experts are live. Experts does not record their audio or video or generate transcripts. When you enable your microphone or camera, your audio or video is shared live with other participants according to your session permissions. This does not prevent another participant from using an external recording tool. Events joined through an external meeting service are subject to that service’s recording features and privacy practices.

When you pay for a course or event, you enter card or Tabby details on the payment provider’s page (Noon or Tabby). Experts does not receive or store your card number. We keep a record of the purchase on your account.

3. Data collected by the iOS and Android apps

The Experts apps for iPhone and Android collect the data listed below and send it off your device. Each item is linked to your account or your device. We do not show third-party advertisements in the apps. The device identifier, and the search, purchase and content actions described below, are shared with the ad networks we advertise on, to measure our own advertising. Apple calls this tracking.

Name. We receive your name when you sign in with Apple and when you send a message through the contact form. We use it to operate your account and to reply to you. It is linked to your identity. We do not use it for tracking.
Email address. We collect your email address to sign you in and to reply to support messages. We use it to operate the app. It is linked to your identity. We do not use it for tracking.
Photos and videos. Photos you choose to upload with a community post are stored with that post. We use them to display the post. They are linked to your account. We do not use them for tracking. Live camera video in an event is not recorded by Experts.
Search history. The words you search for are sent to our servers so we can return results. The app also sends each search term to our advertising measurement provider, which passes it to the ad networks listed below to measure our ads. Search history is linked to your account. The search term sent for ad measurement is used for tracking.
User ID. We store an account identifier so we can sign you in and keep your learning, posts, and purchases together. We also give it to our advertising measurement provider so app activity can be matched to your account when we measure our ads. It is linked to your identity.
Device ID. We store a push-notification token so we can deliver notifications you allow. Our advertising measurement provider collects a device identifier so we can attribute an install to an ad, a link or an affiliate campaign. On iPhone, the advertising identifier (IDFA) is collected only if you allow tracking when the app asks. We use the push token to operate the app, and a separate attribution identifier to measure our own advertising. Both are linked to your account or device. The attribution identifier is used for tracking. We do not show third-party ads in the app, and we do not sell this identifier to a data broker.
Purchases. We store the courses and events you buy so we can give you access. When you start a checkout or complete a purchase, the app also sends the course or event, its price and currency to our advertising measurement provider, which passes it to the ad networks listed below so we can see which ads lead to purchases. This purchase record is used for tracking. Your card number is never part of it.
Product interaction. We store lesson progress, such as where you left off, and a sample of the screens you open. We use progress to operate the app, and the screen sample to understand how features are used. When you open a course or event page or rate one, the app also sends that action to our advertising measurement provider for ad measurement, and that part is used for tracking. This data is linked to your account or device.
Crash data. If the app crashes, Sentry receives a crash report so we can fix it. The report is linked to the device. We use it only to operate and repair the app. We do not use it for tracking.
Performance data. Sentry receives a sample of performance measurements, such as how long a screen takes to load, so we can improve the app. The sample is linked to the device. We use it only to operate and improve the app. We do not use it for tracking.

The apps do not collect your phone number, physical address, precise or approximate location, health or fitness data, contacts, or payment card number. Card details and Tabby details are entered on Noon’s or Tabby’s page. Experts does not receive the card number. Live audio and video are streamed for the session and are not recorded by Experts.

For the purposes above, the apps share data with Sentry (crash and performance data), our advertising measurement provider (the device identifier, your account identifier, and the search, checkout, purchase, content and rating actions, for install, affiliate and ad attribution), the ad networks that provider passes those actions to (currently Snap, Meta, Google Ads, TikTok and X), Apple or Google when you use their sign-in, and Experts servers (your account, search, uploaded photos, purchases, lesson progress, and push token). Live audio and video pass through LiveKit only for the duration of the session.

4. e-Learning Data Collection & NELC Reporting

Experts is an accredited e-learning platform. As a condition of that accreditation, we report certain data about your activity in accredited courses to the National e-Learning Center (NELC), a Saudi government regulator, through its Learning Record Store (LRS), as xAPI statements. The subsections below describe exactly what we report, why, how long we keep it, and your rights. This reporting applies only to accredited-course activity; if you select "Not applicable" for your National ID/Iqama, nothing about you is reported to NELC.

A. National ID / Iqama

To complete your learner profile you provide your Saudi National ID or Iqama number. If you do not hold one, select "Not applicable" — your activity is then not reported to NELC. When you are reportable, this number is included in each report as part of your learner identity. It is encrypted at rest, is never displayed or returned to you or to any other user through our platform, and is decrypted only at the moment it is transmitted to NELC.

B. Demographic Details

Alongside your identifier, each report includes limited demographic details: your full name always, and — where you have provided them — your mobile number, nationality, and date of birth.

C. Course Reviews (Free-Text)

Where you write a text review in addition to a star rating for an accredited course, the text of your review is included verbatim in the report to NELC, in addition to your rating score. If you would prefer your written review not be shared with NELC, you may submit a star rating without a written review, or contact us at [email protected] before submitting your review.

D. How Long We Keep This Data (Retention)

We retain your National ID or Iqama number, together with any demographic details and course-review text included in the same report, for as long as you have NELC-reportable learning activity. A separate, encrypted copy of each report we send to NELC is also retained after it is sent, as an internal audit record confirming that the report was made; we are working to define a maximum retention period for that audit copy.

E. Where Your Data Is Processed (Cross-Border)

NELC's Learning Record Store is hosted at a Saudi government (.gov.sa) domain; based on that, we understand this processing to occur within the Kingdom of Saudi Arabia, and we do not treat this reporting as a transfer of your personal data outside the Kingdom. We are confirming this directly with NELC and will update this section if that understanding changes.

F. Your Rights (Access, Correction, Deletion)

You may access and correct your profile information, including your National ID/Iqama status and demographic details, at any time in your account settings. You may also contact us at [email protected] to request deletion of the data described in this section, and we will act on requests to the extent our regulatory reporting obligations to NELC and our operational capabilities allow at the time. Please note that information already reported to NELC forms part of the regulator's official records; as an independent recipient, NELC's retention and handling of what it has received is governed by NELC, and cannot be retroactively corrected or deleted by us.

5. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, to process transactions, to send you technical notices and support messages, and to communicate with you about products and services. This includes sending transaction confirmation emails with your invoice attached, where applicable. Campaigns and announcements are sent only through channels you have opted into, as described below.

6. Account communications

We may send updates about your account, purchases, learning activity, and support requests through available communication channels. Routine account notifications are enabled by default for eligible channels. Your saved preferences, including opt-outs, take priority.

Choose your channels and message categories in Settings → Preferences → Notifications, then select Save preferences. Campaigns and announcements are off by default and require a separate opt-in for each channel. You can change these choices at any time.

These preferences do not disable verification or password recovery messages you request, or emails containing invoices for paid purchases.

Manage notification preferences

7. Information Sharing

We do not share your personal information with third parties except as described in this policy, such as with your consent or to comply with legal obligations.

As described in the "e-Learning Data Collection & NELC Reporting" section above, we report accredited-course activity — including your National ID/Iqama, limited demographic details, and course-review content where applicable — to the National e-Learning Center (NELC), a Saudi government regulator, as a condition of our platform's accreditation.

Organizations. When you register for an event or buy a course owned by an organization, the organization receives information about your purchase. The organization's owners and the content managers assigned to the event can see the event's attendee list (your name, email address, registration status and ticket type), and the organization's sales reports may show your display name. Organizations may use this information only to deliver and support their events and courses, as set out in the Event Publishing Policy. Names, titles and photos of presenters and speakers that an organization enters are shown on its event and course pages, its public account and its reports. Bank details an organization submits for payouts are stored encrypted and reviewed by authorized Experts staff.

Advertising partners. If you accept marketing cookies on our website, we load the Snap Pixel, the Meta Pixel, the TikTok Pixel and the X Pixel. They record the pages you visit and actions such as searching, viewing a course or event, starting a checkout, signing up, bookmarking, subscribing to the newsletter and sending a contact enquiry. When you complete a purchase or create an account, our servers also send that event to Snap, Meta, TikTok and X, with your email address, phone number and account identifier in hashed form (converted by a one-way function), your IP address, your browser's user agent, and the ad-click identifiers stored in your browser. Because payments finish on the payment provider's page, we keep this information for up to 7 days after you start a checkout so we can link the completed payment. Snap, Meta, TikTok and X use it to measure and improve our ads and process it under their own privacy policies. If you do not accept marketing cookies, none of this is sent from the website. You can withdraw consent at any time in the cookie settings.

8. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the information you provide, please be aware that no security measures are perfect.

9. Your Choices

You may update, correct, or delete your account information at any time by logging into your account settings. For details on your rights regarding data we report to the National e-Learning Center (NELC), see the "e-Learning Data Collection & NELC Reporting" section above.

For notification controls, see Account communications.

10. Cookies

We use cookies and similar tracking technologies to track the activity on our platform and hold certain information. For detailed information on the cookies we use and how to manage them, please refer to our Cookie Policy.

11. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.